Who We Are

The Honeybee Project is produced by a core of three dynamic producers: Debra Roberts, Heloise Jones and Tracey Schmidt. We are working in conjunction with educators, scientists, bee experts and beekeepers, film and multimedia makers, museum exhibition and display designers, and a host of other industry professionals.

The Producers

DEBRA ROBERTS is the Director of Heron Productions LLC, a multimedia company that specializes in compelling documentaries and children’s environmental education productions. Valued clients include: the Great Smoky Mountains National Park, Warren Wilson College’s ECO Team program, Mountain Area Quality Coalition (for clean air education), UNCA’s Environmental Quality Institute, and VIDA (a Latino awareness group in New Mexico).  She was Director of the New Mexico Literacy Theater, a performing member of Coyote Gathers His People, producer of a series of CDs for women called Prasad for Women, and also founder of Little Pearls, a non-profit specializing in “tiny films that open hearts and minds”.

As both a beekeeper and producer, she aligns her great love and concern for the honeybee with her passion for creating children’s multi-media educational materials.  In 2006, she founded The Honeybee Project.  Through this and other productions, she is dedicated to a path of the arts in service to life.

HELOISE JONES brings over thirty years experience of managing people, projects and ideas to The Honeybee Project.  She is a creative thinker with a social sensibility and an ascetic eye, specializing in the development of programs from conception through implementation. 

Her professional credits include creating and managing advertising-marketing campaigns for multi-million dollar corporate customer accounts (Qualex Inc. - Durham, NC); implementing and managing integrated curriculum and collaborative visual arts projects, including the Literacy Through Art Outreach Program (Asheville Art Museum - Asheville, NC) serving 73 classrooms in 21 rural schools in 5 counties; creating and managing marketing, administrative, and educational systems in a small microbrewery (French Broad Brewing Co.- Asheville, NC), growing the business from 150 barrels/year to 1200 barrels/year.

TRACY SCHMIDTis a nationally acclaimed photographer with experience in multi-media installations and video documentaries. Examples of her work include The Awakening of Turtle Island: Portraits of Native Americans. This museum exhibit won the Regional Designation Award in the Humanities at the 1996 Olympics in Atlanta, Georgia and has gone on to tour over thirteen museums.

For years, Tracey has taught visual creativity to teachers and artists. In 2002, she was invited to teach at Julia Cameron's (author of The Artist’s Way) Creativity Camp in Taos, NM. She has worked on numerous video documentaries, including the PBS docu-drama Voices in the Wind, directed by Academy Award-nominated Gary Moss. Working with people and projects that celebrate the beauty of art, sacredness and nature are Tracey’s great passion.

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The Honeybee Project is proud to be one of the member projects of the Creative Visions Foundation (CVF). CVF, based in both Los Angeles and London, England, is a publicly supported 501(c)(3) that has assisted such award-winning documentaries as the Oscar-nominated documentary, Genghis Blues; the Oscar winner Born into Brothels; the 2006 Sundance Audience Favorite Award, Abduction; and Invisible Children, an acclaimed documentary on Ugandan children “night commuters”. The Honeybee Project team joins their community of socially conscious media, technology, and arts entrepreneurs who create awareness of environmental, social and humanitarian issues …
and inspire positive change.

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Our Partner

The North Carolina Arboretum (TNCA), an affiliate of the North Carolina University system, is our valued partner. John Andrew Bubany, Manager of Exhibition Programs – TNCA, is spearheading the design and development of a museum exhibition that will premiere in their new Baker Exhibit Center, then tour the world for eight to ten years.

TNCA’s Baker Exhibit Center incorporates three very distinct learning environments that support the work of The Honeybee Project: a museum exhibition hall designed to host museum exhibits, a 1000 square foot greenhouse, and a garden space designed to hold exhibit components.

Julie Vidotto, Curator of Education - TNCA, shares that TNCA has a growing youth science education curriculum that is based upon the NC State Standard Course of Study and that The Honeybee Project offers support in building their programming around one of the most vital of our natural systems - pollination: “Plant and insect science exhibit topics are our first priority -- and a partnership with The Honeybee Project would promote the exploration of the content for development of a significant science education exhibit that would travel across the country.”


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Our children’s music video
Honeybee Fly Around Song is ready!

Teenaged musician, beekeeper, and storyteller extraordinaire, Todd Elliott, plays fiddle, sings, works with bees, and dances on beehives in this action-packed, educational DVD.

Order a DVD and help support
The Honeybee Project:
$20 (includes shipping and handling).
Please make checks out to The Honeybee Project and mail to:
The Honeybee Project
Attention: Debra Roberts
65 Ballard Branch Road
Weaverville, NC 28787

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Photos copyright © Tracey Schmidt 2007